TikTok Marketing in 2020 │ A Complete Guide for Advertising on TikTok │ Brands and Marketing Strategy

11 min read

TikTok is everywhere in this world. It is emerging like nothing else and capturing the market share as it is only its job to entertain the digital generation.

In this article, you are going to learn about TikTok marketing and all the algorithm and strategy of TikTok that works best for marketing and increasing your influencing power. TikTok is one of the video-sharing platforms with a net worth of billions of dollars.



TikTok Marketing



TikTok marketing hub is a strong network of online marketers where they collaborate for making out outstanding TikTok marketing strategy.

You are lucky that you visited here, you’ll get enough knowledge about TikTok Marketing here. Read thoroughly up to the last for the better acquisition of ideas, concepts, and strategy for TikTok marketing.


TikTok Overview

Everything began in 2014 with an application called musical.ly.

Users could record clasps of them lip-syncing to music, normally running 15 seconds to one minute longer. Inside two years of propelling, the organization had more than 90 million users, which was an outrageous spike from 10 million from the earlier year.

In late 2018, the application was acquired by ByteDance Ltd., a China-based Internet innovation organization. They blended musical.ly with TikTok. The development of the application’s user base is bewildering – it presently has nearly 1 billion month to month dynamic users over the world.

Tiktok is the video-sharing app with one billion-plus downloads. TikTok has detonated from no place to get one of the most downloaded applications on the planet. It started life as a decently good rated video-sharing application – labeled Douyin in its local China and TikTok in the remainder of the world.


Users of TikTok

All those who love to watch videos for entertainment is the user of TikTok. People refer to TikTok users are only those who install it on their phone and open it for either uploading or liking the videos.

But, I think all those are the users of TikTok who watch its contents. Either they watch on YouTube or Facebook or Messenger sharings, or any platform they prefer.





The people with age group 4-24 uses TikTok mostly. But not limited to it, every class of people, as well as media stars and celebrities, also use it. Brands and advertising companies also take part in it for popularizing their products and services.


Importance of TikTok for Brands

TikTok is encountering a time of exponential development at this moment – which implies there’s an immense crowd fit to be taken advantage of by imaginative and quick reasoning brands. Brands who’ve effectively rotated to TikTok early have received huge brand mindfulness benefits, frequently with next to no speculation.

TikTok additionally has a genuinely level playing field with regards to accomplishing viral status on the application. Not at all like Instagram or YouTube, even users with zero followers can get a great many perspectives on a new video. The quality of content makes all the difference in TikTok.

You can take the example of @nabeeljeewa, who was a TikTok user with no or just a little bit of followers and don’t have any video in his ID. But later, he posted one video on a song called ‘Skechers‘ with his good entertaining vibes, and you can’t imagine it got so much viral not on the TikTok only but also over the whole social media platforms as well as on YouTube too. This video has hit 7.1 million likes on this date, and he became a TikTok celebrity with more than 1 million followers.



TikTok Marketing - Nabeel Jeewa



Furthermore, with the immense potential for brand awareness and reach, TikTok could make it a lot simpler to drive traffic from the various stage by allowing to add links in bio.

Just selective users can add links to their TikTok bio. However, risks are this will be turned out more broadly in the coming months. Furthermore, in future updates, TikTok may introduce linking profiles to their Instagram and YouTube from their TikTok IDs.


Brand’s Role in TikTok

Advertisement and promotion are crucial areas for marketing any business organization to popularize and increase their loyal customers. Unlike YouTube, TikTok doesn’t offer Google AdSense, but brands can go for other available means of promotion.


  • You can create your TikTok ID and run promoting plus entertaining videos.


  • You can pay for the advertising agencies to take all the work to be done, under them.


  • You can use the TikTok influencer with mass follow to use the short clips of your brand with suitable content.


  • You can use your business tag lines to influence your targeted audiences through hashtags.


  • If you have a funny or emotional or some entertaining script and music in your tv ads, then you can use it for lip-syncing to make it viral.


  • Also, you can use your products directly on influencer’s videos for silent marketing.


For the new brands that are going to enter into TikTok marketing, they can participate with the TikTok marketing agency who carries out a marketing campaign in the best and most efficient way.

Though, it has less net worth than other social media platforms but is more valuable as it has loyal and increasing billion-plus users every month.


User Engagement Contents

For this type of content, brands can either go with influencers or can work on themselves. If you are going to target a particular group of audiences in TikTok, then you can go with one defined topic for the challenge or messages that target your audience.

For eg., Let’s assume you own a restaurant. Now, you can create a new hashtag challenge for recipes of a particular food item. Just show your cooking video and don’t reveal some secret processes or spices that you have used in cooking. So, you can challenge users to prepare your food item with outcomes that must match your recipe attributes. You can further taste their product and give some gifts or bonuses for the best recipes. In this process, all the food lovers and chefs will market your restaurant with great excitement and ultimately level up your popularity.

It was just one example. You can go with any ideas for engaging your users and popularize your brands or services. No matter what’s your position in the market, after you got hits in TikTok, the rest of the work will get performed by TikTok users. Cheers!

TikTok has a large group of communities, and one viral post can travel with millions of users. So, it is the best and most affordable way to let your messages to be shared unlimited times in a short period.


Marketing With TikTok Celebrities

It is the same as marketers do on Youtube or other video platforms. Brands will collaborate with the famous creators on TikTok and made a short video on their product by highlighting some great insight on product benefits.

The main thing you should take care of is that you should let the content creators make promotional videos on their own. Though they are not good marketers or advertisers, they know their follower’s interest in videos.

Also, you can help them with tweaking content a little bit if you have some extraordinary ideas. TikTok is not like YouTube, where HD or 4K videos are demanded. It is the platform for entertaining people maximum in 1 minute with some trending and unique concepts.

No better camera art is necessary on this platform. This platform is not costly than you invest on YouTube. Top TikTok influencers have more followers than any professional YouTubers. And here you got the chance to interact with more audiences.

TikTok influencers can be very lucrative if you get creative with your ideas and trending searches on the internet.



See Also:- Basic Foundation of Marketing (Philip Kotler)



TikTok Algorithm

The TikTok algorithm is not so hard and difficult to understand even you are only a beginner content creator. It is easy to navigate and entertaining to spend most of the time just watching TikTok videos.

But some of the working mechanism is still secret, and no developer shares all their algorithm. They have the right to expand and manipulate their system.

Anyways, let’s see some of the open algorithms which are so easy to understand and help us to increase the utilization of TikTok.


Popularity Is Based on the Content of Your Videos

You can get millions of likes even if you have a handful of followers. TikTok doesn’t prioritize your videos based on your followers or how many videos do you have posted.

If you have entertaining content and people love to see it again and again, then it is sure that you will get popular soon.


Factors for Boosting Your Videos

Some factors determine whether your videos should trend or not. If your video is getting like more frequently and is being shared as well as people are commenting on it, then it has a more chance that your video will trend this week.

To make it possible, you must understand the real scenario and the most trending fashions on the market.


Starting Exposure Is Determined Through Your Geo-Location

At first, when you join the TikTok, you are more likely to see the videos of your locality or a country. And after you started to engage with other country’s videos, then it rolls you the videos what you more prefer.

So, this helps to increase the popularity of the local brands in their location. And later on, they can be well established in their country and will be easy to rise in brand promotion internationally.


Using Trending Hashtags and Sounds

Over the time of period, TikTok gets new trending hashtags and sounds. Users often use the popular and trending hashtag to pin their posts on the wall of the maximum people.

The videos that have trending hashtags will get discovered by many viewers, as well as users also search for a particular tag to watch all the associated videos on it. It is similar to sounds too. You can use trending sounds to lip-sync and also make a duo with most followed makers.

Similarly, you can also copy the acting of popular and trending contents, so that viewers can connect the same vibes on your videos with that trending user.



For the extra knowledge of how the TikTok algorithm works, you can visit this (link) website (later.com)



Promoting Brands

To promote your brands, you have multiple choices in TikTok. And also, you can go with various actions simultaneously.

Here are the four main popular ways to promote your brands:


Hashtag Challenges

In this challenge, the users see the banner of the brands, and they can direct to the page where they will get instructed for rules and content of challenges. Your brand can setup entertaining, little difficult, and compelling activities to attract more users.

Your challenge must not go against society’s norms and values, and it will be good if it focuses on popularizing the challengers.


In-Feed Ads

These have choices for including links to your website and call to action button on the promotion itself, which causes users to arrive on the page straightforwardly. These are skippable promotions and have different choices for designing the theme of the whole ad.

The progress of the advertisement can be tracked by – click-through rates, impressions, views, video watched times, and many more statistics.


Brand Takeover

Probably the most flawless type of TikTok publicizing were pictures, Short video clasps, and GIF’s chance out to be forerunners of the brand’s popularity. These fall under the category types, and consequently, just a single brand can take up a specific category for a single day.

Reach of the viewers can be analyzed by impressions, click rates, and unique views. The brand takeover advertisements are compelling because TikTok promoting tools are simple and easy to understand strategies that have got extraordinary impacts on marking a specific item or service.


Active Participation of Users

The next available and effective method of publicizing on the TikTok promoting system is user engagement.

User-created content is normally introduced to promote the brands with tools and analytics that are simple and empower users to post thoughts and ideas by labeling the trending subject and concerned brands.



So, now you got the idea about how TikTok is getting so much attention from brands and itself a large market for online marketing companies. Social media marketing is one of the best ways of doing Internet marketing.

Marketers always want to promote their products much more effectively at a low cost in a shorter period. And we can’t deny the fact that TikTok is converting their dreams into reality.

Social media are the most effective platforms to influence audiences. And how do you think about TikTok can be the world’s largest platform for marketers in the coming days?


I trust, you appreciated understanding this and get insight into TikTok marketing.

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